5 Things Most People Don't Know About Men's Cosmetics
We're used to hearing about women’s skincare and beauty products. But what about men’s cosmetics? Traditionally, they've offered way less choice.
However, brands are starting to emerge with innovative new trends, which is why we wanted to reveal five things most people don’t know about men’s cosmetics.
Continue reading to find out more.
1. Men Want Great Skin
When we look in the mirror we all want to see a fresh, clean, and healthy face staring back at us. So, it's hardly surprising that there's considerable interest in men's products that help with wrinkles, aging, sagging, or pimples.
The stats speak for themselves:
- 49% of men use a moisturizer
- 33% of men use a facial cleanser
- 29% of men use a facial exfoliator or scrub
And these figures are only expected to rise in the future.
2. Men Care About Clean, Sustainable Skin Care
A simple-to-follow cosmetics regime is a priority for many men. But beyond this, the demand for ethical skin care products is on the rise.
Clean beauty for men is a niche that, for a long time, was yet to be tapped, but men are just as interested in ethical produce as women. In fact, as many as 46% of men want to purchase cosmetics with eco-friendly packaging, and fair trade, and cruelty-free claims.
3. Combination Skin Requires the Right Treatment
Most men have combination skin! This means their skin can be dehydrated but is rarely lacking in natural lubrication. Steer clear of oily products and instead recommend hydrating, water-based cosmetics.
It's better to stay away from heavy creams or thick, pasty products. Lighter weight cosmetics can be more easily absorbed.
4. Brands Are Investing in Male-Focused Make-Up
With a more gender-neutral approach tackling the idea of traditional masculinity in recent years, brands are investing in offering men cosmetics that have previously not been available to them at a range.
These include make-up products that offer subtle enhancements like foundations, concealers, and bronzers.
Emerging brands are building men’s cosmetics products targeted at men directly. Instead of gender-neutral approaches, these products embrace the masculinity in grooming and skincare.
5. Men’s Grooming Is on the Up
While previously a neglected market, men’s skincare, and cosmetics are seeing a booming rise. In 2019, global growth was +5.2%, bringing men’s care products to an industry value of $53.6 billion.
Male targeted skincare products have been rising by 7% since 2018. This is due to an increasing focus on look-conscious skincare and de-stigmatizing of men and their relationship to beauty routines and make-up.
Find Clean Men’s Cosmetics at Anchors Aweigh Hair
If you, like many men, want to invest more in clean men's cosmetics, Anchors offers a range of vegan and ethical products to add to your regime.
Browse our products today to see if anything tickles your fancy, and if you have any questions, please don't hesitate to reach out and ask. Happy shopping!